The digital transformation of agricultural fairs in Brazil: an analysis from the perspective of their organizers

Authors

Jéssica Dayane Nunes Pessôa
Evellyng Munique Zago dos Santos
João Guilherme de Camargo Ferraz Machado
Cristiane Hengler Corrêa Bernardo
DOI: https://doi.org/10.36311/2025.978-65-5954-620-6.p223-246

Synopsis

Author Biographies

Jéssica Dayane Nunes Pessôa

Graduate Program in Agribusiness and Development (PGAD), Faculty of Sciences and Engineering, São Paulo State University “Júlio de Mesquita Filho” (UNESP), Tupã, São Paulo, Brazil.

Evellyng Munique Zago dos Santos

Graduate Program in Agribusiness and Development (PGAD), Faculty of Sciences and Engineering, São Paulo State University “Júlio de Mesquita Filho” (UNESP), Tupã, São Paulo, Brazil.

João Guilherme de Camargo Ferraz Machado

Department of Management, Development and Technology, Faculty of Sciences and Engineering, São Paulo State University “Júlio de Mesquita Filho” (UNESP), Tupã, São Paulo, Brazil.

Cristiane Hengler Corrêa Bernardo

Department of Management, Development and Technology, Faculty of Sciences and Engineering, São Paulo State University “Júlio de Mesquita Filho” (UNESP), Tupã, São Paulo, Brazil. 

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Agribusiness, development and the 2030 agenda: interdisciplinary contributions: interdisciplinary contributions

Published

August 6, 2025

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How to Cite

The digital transformation of agricultural fairs in Brazil: an analysis from the perspective of their organizers. (2025). In Agribusiness, development and the 2030 agenda: interdisciplinary contributions: interdisciplinary contributions. Publishing Laboratory. https://doi.org/10.36311/2025.978-65-5954-620-6.p223-246